In the first year of 5G, Glory Red Rice started a price war?

In the first year of 5G, Glory Red Rice started a price war?
On the evening of March 30, Honor released the Honor 5S, the first 5G mobile phone of the year, which is also the first new alternative equipped with Kirin 820 5G, starting at 2399 yuan.From the highest point of view, Honor 30S is positioned as the mid-range market for 5G mobile phones. Honorary President Zhao Ming also said that this will be a new product with a target sales volume of tens of millions, intended to compete for more users who have not replaced 5G mobile phones.According to recent data disclosed by China Telecom and China Mobile, by the end of February 2020, the number of simultaneous 5G package customers has reached 10.73 million and 15.4 million, and then there will be 200 million 5G users calculated by the end of this year, about 1 more.500 million user space needs to be tapped.From the perspective of the deployment of 5G base stations, the main users of the 5G market this year will mainly be first- and second-tier cities. In addition to the higher cost of 5G components, Huami OV’s latest 5G new product prices are biased towards the mid-to-high-end market.In terms of new products released by large-scale manufacturers from February to March, Xiaomi 10/10 Pro, OPPO FindX2 / X2Pro, vivo NEX3S, Huawei P40 / P40Pro / P40Pro + (national bank version domain name has not been announced), etc.For the competition of more than 4,000 yuan, the idea of using 5G to play high-end cards is very consistent.However, the large scale of the mid-end market, coupled with the fierce competition in the market, the 5G mobile phone quickly fell below the 3,000 yuan mark per second and began to dig down to the 2,000 yuan level.On the day when Honor 30S was released, the price of Redmi K305G was synchronously reduced from 200 yuan to 2199 yuan, which signaled a fierce battle in the middle-end gear.Affected by the new coronary pneumonia epidemic, market growth in the first quarter of this year is expected to show negative growth, but Zhao Ming said that 3 months and the same period last year also achieved rapid growth, and offline sales have even begun to surpass online.In addition, Lu Weibing, the former president of Xiaomi China, once said that Redmi wants to surpass the glory, “Our global sales are much higher than glory. In the Chinese market, I think this year’s sales will definitely overtake.”” But Zhao Ming said that the relevant data shows that Honor has become China’s top two mobile phone brands in February this year, “Youshang (Xiaomi) many sub-brands together together sales are still 20% -30% lower than Honor.”Sauna, edited by Xu Yifu, Lu Yifu, Yenet proofreading Chen Diyan

Tags: , , , , , ,